The Neurology Academy is an innovative training programme for medical professionals. Although specialising in Parkinson's, they approached me during a process of expansion to design a new identity that could encompass multiple specialisations under their new Neurology Academy moniker.
During our initial discussions, a neuron was identified as an important symbol around which to develop the brand. My design process began on paper, exploring some representations of neurons which could be developed into a consistent icon for their logo. It was important to keep the graphic recognisable as a neuron, but abstract enough to make a strong identity for the Academy.
These sketches were developed into some digital explorations of the neuron icon. A neuron is an intricate thing, and I felt it important to cut away as much detail as possible whilst keeping it identifiable.
As the process of refinement continued, I begin to experiment with how these logos could lock up with text.
As the stronger ideas emerged, I began to think about the system of logos which was required. I eventually presented three options. One of these was a departure from the neuron idea, incorporating a brain and mortarboard for a more direct reference to teaching and learning. Sometimes a suggestion like this can challenge a line of thinking, and sometimes it can reinforce it. In the end, I don't think this was the right representation for the Academy, but I felt it worth including as a point of discussion.
Once the strongest option was identified, the colour and text combinations were refined to produce the final system of logos.